Serving businesses since 2006

See if your business qualifies for a $50/month dual pricing program.

You clicked because the offer is simple: accept unlimited credit card transactions for just $50/month.*

Now let us confirm whether a dual pricing model fits your business, your customers, your equipment, and your current processing setup.

Accept unlimited Credit card transactions For just $50/month*

Some exclusions apply. Your local agent has details.

Check eligibility

Check dual pricing eligibility.

Tell us a little about your business. A real person from Valued Merchant Services will review whether a dual pricing program may fit your business type, customers, equipment, and current processing setup.

Takes less than 60 seconds No obligation Local support
We review your information first. If dual pricing is not a good fit for your business, we will tell you.
The honest version: This program is based on a dual pricing model. That means your business may be able to offset most or all traditional card processing costs by clearly displaying payment options for customers who pay with different payment methods. Not every business qualifies, and the program must be set up correctly.
Free eligibility review For St George and Southern Utah businesses that want a clearer way to understand payment costs.
No obligation. No pressure. You are not signing up for processing today. You are only asking us to check whether the program may fit.
We will tell you if it is not a fit. We would rather tell you the truth than force the wrong program into your business.
Local contact Chris Del Grande
St George, Utah
Serving businesses since 2006 A+ BBB Inc. 500/5000 honoree Real human support
How dual pricing works

The $50/month offer is powered by a clear dual pricing setup.

Qualified businesses may reduce out-of-pocket card processing costs by giving customers clear payment choices before they pay.

1. We review your business. We look at your business type, processing needs, customer payment behavior, equipment, and possible program eligibility.
2. Pricing is displayed clearly. Your customers can see the difference between available payment options before the sale is completed.
3. You get a clear answer. If dual pricing makes sense, we explain why. If another option is better, or staying put is smarter, we will say so.
Program availability depends on business type, state rules, card-brand requirements, equipment compatibility, pricing display, customer disclosure, processing history, risk review, and approval.
Fit and transparency

Dual pricing works best when the setup is clear, honest, and easy to understand.

This is not about surprising customers at checkout. A proper program should be easy for customers to understand before they pay.

A good fit may include

  • Restaurants, retailers, salons, auto shops, convenience stores, service businesses, and local merchants.
  • Businesses with regular in-person payments and clear customer checkout interactions.
  • Owners who want a simple way to reduce out-of-pocket processing costs.
  • Businesses willing to display clear dual pricing information.

It may not be ideal if

  • Your customers are highly sensitive to different pricing based on payment method.
  • Your POS or terminal cannot support a proper dual pricing setup.
  • Your business type, state rules, or approval review creates program limitations.
  • You prefer traditional processing even if the monthly cost is higher.
1
Clear pricing presentation Customers should understand their payment options before the sale is completed.
2
Proper signage and disclosure The program should be explained clearly in-store, online, or wherever payment happens.
3
Correct equipment setup Your POS or terminal must support the program correctly so pricing is handled consistently.
Savings, eligibility, equipment availability, and program options vary by business type, processing history, card mix, risk review, customer disclosure, state rules, card-brand requirements, and approval. The review is free, but final terms require underwriting and program approval.
Why VMS

The offer gets attention. The support behind it is what matters long term.

People before profits

Most processors close the deal. Then disappear.

That is why so many business owners are tired of banks, processors, call centers, trouble tickets, and email-only support. VMS was built to feel different before, during, and after the sale.

What many merchants are used to

Too often, payment processing feels personal until the account is signed. Then support gets handed off to systems that do not know your business.

  • You call support and get a different person every time.
  • You wait on hold just to ask a simple question.
  • You submit a ticket and hope someone follows up.
  • The person who signed you up is nowhere to be found.

That is the normal experience in this industry.

That is exactly what we built VMS to fix.

What VMS means by people before profits

People before profits means we tell you when not to switch.

It is not a slogan. It is how we make decisions when a merchant trusts us with their business.

  • We tell you when your current setup is already good.
  • We tell you when dual pricing is not the right fit.
  • We help you keep your existing equipment when it still makes sense.
  • You have a real local person who lives and works in your community.
  • The person who earns your business remains accountable after the sale.
  • You are backed by real people in our US-based offices in WA, ID, and UT.
Direct access matters. Our merchants can reach real people through direct dial phone numbers, text messages, and email.
Local accountability matters. You are not just an account number to someone three layers removed from your business.
Reputation matters. For nearly 20 years, VMS has built trust by doing what most processors only promise before the sale.
Meet the people behind the promise

Real names. Real roles. Real ways to reach us.

These are real people you can call, text, or email directly.

Chris Del Grande - President and Co-Founder Valued Merchant Services
Chris Del Grande President & Co-Founder
St George, Utah
(435) 429-1440 chris@valuedmerchants.com
Sean Ruppel - CEO and Co-Founder Valued Merchant Services
Sean Ruppel CEO & Co-Founder
Idaho Falls, Idaho
208-243-0005 sean@valuedmerchants.com
Heather Maughan - Director of Operations Valued Merchant Services
Heather Maughan Director of Operations
Newport, Washington
208-313-9141 heather@valuedmerchants.com
Sarah Akerill - Agent Support and General Operations Valued Merchant Services
Sarah Akerill Agent Support / Gen Ops
Newport, Washington
208-390-5551 sarah@valuedmerchants.com
Dual pricing questions

Common questions about dual pricing programs.

These are the questions business owners usually ask before deciding whether this type of program makes sense.

How is dual pricing different from traditional processing?

Traditional processing usually means the business absorbs card processing costs directly. Dual pricing gives customers clearly displayed payment options and allows qualified businesses to reduce their out-of-pocket processing costs when the program is set up correctly.

Will my customers get upset?

Some customers may ask questions at first. That is why clear signage, clear receipts, and simple staff explanations matter. When the program is presented properly, customers understand they have a choice.

Can I still take debit cards?

Yes, but debit rules can be different from credit rules. That is one reason the program must be set up correctly and reviewed before launch.

Do I need new equipment?

Maybe. Some terminals and POS systems support dual pricing better than others. We will review your current setup first and explain whether your existing equipment can work.

Is this really $50/month?

For qualified businesses, the monthly program cost may be $50/month. Some exclusions apply, and final eligibility depends on business type, processing history, equipment, program approval, compliance requirements, and risk review.

What happens if I do not qualify?

We will explain why and show you other options, which may include traditional processing, lower wholesale rates, updated equipment, a different payment setup, or staying with your current provider.

Do I have to switch right away?

No. The review is designed to give you clear answers first. You are not committing to switch by submitting the form.

See if your business qualifies for a $50/month dual pricing program.

Submit the short form above and a real person from Valued Merchant Services will review your options, explain the details, and tell you whether the program makes sense for your business.

*Some exclusions apply. Eligibility, pricing, equipment, program availability, customer disclosure, state rules, card-brand requirements, processing history, and approval requirements vary by business type and risk review.

Serving businesses since 2006

See if your business qualifies for a $50/month dual pricing program.

You clicked because the offer is simple: accept unlimited credit card transactions for just $50/month.*

Now let us confirm whether a dual pricing model fits your business, your customers, your equipment, and your current processing setup.

Accept unlimited Credit card transactions For just $50/month*

Some exclusions apply. Your local agent has details.

Check eligibility

Check dual pricing eligibility.

Tell us a little about your business. A real person from Valued Merchant Services will review whether a dual pricing program may fit your business type, customers, equipment, and current processing setup.

Takes less than 60 seconds No obligation Local support
We review your information first. If dual pricing is not a good fit for your business, we will tell you.
The honest version: This program is based on a dual pricing model. That means your business may be able to offset most or all traditional card processing costs by clearly displaying payment options for customers who pay with different payment methods. Not every business qualifies, and the program must be set up correctly.
Free eligibility review For St George and Southern Utah businesses that want a clearer way to understand payment costs.
No obligation. No pressure. You are not signing up for processing today. You are only asking us to check whether the program may fit.
We will tell you if it is not a fit. We would rather tell you the truth than force the wrong program into your business.
Local contact Chris Del Grande
St George, Utah
Serving businesses since 2006 A+ BBB Inc. 500/5000 honoree Real human support
How dual pricing works

The $50/month offer is powered by a clear dual pricing setup.

Qualified businesses may reduce out-of-pocket card processing costs by giving customers clear payment choices before they pay.

1. We review your business. We look at your business type, processing needs, customer payment behavior, equipment, and possible program eligibility.
2. Pricing is displayed clearly. Your customers can see the difference between available payment options before the sale is completed.
3. You get a clear answer. If dual pricing makes sense, we explain why. If another option is better, or staying put is smarter, we will say so.
Program availability depends on business type, state rules, card-brand requirements, equipment compatibility, pricing display, customer disclosure, processing history, risk review, and approval.
Fit and transparency

Dual pricing works best when the setup is clear, honest, and easy to understand.

This is not about surprising customers at checkout. A proper program should be easy for customers to understand before they pay.

A good fit may include

  • Restaurants, retailers, salons, auto shops, convenience stores, service businesses, and local merchants.
  • Businesses with regular in-person payments and clear customer checkout interactions.
  • Owners who want a simple way to reduce out-of-pocket processing costs.
  • Businesses willing to display clear dual pricing information.

It may not be ideal if

  • Your customers are highly sensitive to different pricing based on payment method.
  • Your POS or terminal cannot support a proper dual pricing setup.
  • Your business type, state rules, or approval review creates program limitations.
  • You prefer traditional processing even if the monthly cost is higher.
1
Clear pricing presentation Customers should understand their payment options before the sale is completed.
2
Proper signage and disclosure The program should be explained clearly in-store, online, or wherever payment happens.
3
Correct equipment setup Your POS or terminal must support the program correctly so pricing is handled consistently.
Savings, eligibility, equipment availability, and program options vary by business type, processing history, card mix, risk review, customer disclosure, state rules, card-brand requirements, and approval. The review is free, but final terms require underwriting and program approval.
Why VMS

The offer gets attention. The support behind it is what matters long term.

People before profits

Most processors close the deal. Then disappear.

That is why so many business owners are tired of banks, processors, call centers, trouble tickets, and email-only support. VMS was built to feel different before, during, and after the sale.

What many merchants are used to

Too often, payment processing feels personal until the account is signed. Then support gets handed off to systems that do not know your business.

  • You call support and get a different person every time.
  • You wait on hold just to ask a simple question.
  • You submit a ticket and hope someone follows up.
  • The person who signed you up is nowhere to be found.

That is the normal experience in this industry.

That is exactly what we built VMS to fix.

What VMS means by people before profits

People before profits means we tell you when not to switch.

It is not a slogan. It is how we make decisions when a merchant trusts us with their business.

  • We tell you when your current setup is already good.
  • We tell you when dual pricing is not the right fit.
  • We help you keep your existing equipment when it still makes sense.
  • You have a real local person who lives and works in your community.
  • The person who earns your business remains accountable after the sale.
  • You are backed by real people in our US-based offices in WA, ID, and UT.
Direct access matters. Our merchants can reach real people through direct dial phone numbers, text messages, and email.
Local accountability matters. You are not just an account number to someone three layers removed from your business.
Reputation matters. For nearly 20 years, VMS has built trust by doing what most processors only promise before the sale.
Meet the people behind the promise

Real names. Real roles. Real ways to reach us.

These are real people you can call, text, or email directly.

Chris Del Grande - President and Co-Founder Valued Merchant Services
Chris Del Grande President & Co-Founder
St George, Utah
(435) 429-1440 chris@valuedmerchants.com
Sean Ruppel - CEO and Co-Founder Valued Merchant Services
Sean Ruppel CEO & Co-Founder
Idaho Falls, Idaho
208-243-0005 sean@valuedmerchants.com
Heather Maughan - Director of Operations Valued Merchant Services
Heather Maughan Director of Operations
Newport, Washington
208-313-9141 heather@valuedmerchants.com
Sarah Akerill - Agent Support and General Operations Valued Merchant Services
Sarah Akerill Agent Support / Gen Ops
Newport, Washington
208-390-5551 sarah@valuedmerchants.com
Dual pricing questions

Common questions about dual pricing programs.

These are the questions business owners usually ask before deciding whether this type of program makes sense.

How is dual pricing different from traditional processing?

Traditional processing usually means the business absorbs card processing costs directly. Dual pricing gives customers clearly displayed payment options and allows qualified businesses to reduce their out-of-pocket processing costs when the program is set up correctly.

Will my customers get upset?

Some customers may ask questions at first. That is why clear signage, clear receipts, and simple staff explanations matter. When the program is presented properly, customers understand they have a choice.

Can I still take debit cards?

Yes, but debit rules can be different from credit rules. That is one reason the program must be set up correctly and reviewed before launch.

Do I need new equipment?

Maybe. Some terminals and POS systems support dual pricing better than others. We will review your current setup first and explain whether your existing equipment can work.

Is this really $50/month?

For qualified businesses, the monthly program cost may be $50/month. Some exclusions apply, and final eligibility depends on business type, processing history, equipment, program approval, compliance requirements, and risk review.

What happens if I do not qualify?

We will explain why and show you other options, which may include traditional processing, lower wholesale rates, updated equipment, a different payment setup, or staying with your current provider.

Do I have to switch right away?

No. The review is designed to give you clear answers first. You are not committing to switch by submitting the form.

See if your business qualifies for a $50/month dual pricing program.

Submit the short form above and a real person from Valued Merchant Services will review your options, explain the details, and tell you whether the program makes sense for your business.

*Some exclusions apply. Eligibility, pricing, equipment, program availability, customer disclosure, state rules, card-brand requirements, processing history, and approval requirements vary by business type and risk review.

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