Tell us how your business accepts payments
We'll discuss your industry, average processing activity, current equipment, payment channels, and customer experience.
Valued Merchant Services · Serving businesses since 2006
Does your business qualify for a $50/month dual pricing program?
The advertised offer is simple: eligible merchants may qualify for a dual pricing program featuring unlimited credit card transactions and a $50 monthly program fee, subject to terms and exclusions.
We'll check the details with you before you make a decision. No guesswork, no pressure, and no obligation to switch.
See if you qualify to
Accept unlimited credit card transactions
$50 / month*
Advertised dual pricing program for qualifying merchants. Transaction-count eligibility, costs, restrictions, equipment, and other applicable terms must be confirmed in writing.
How the program works:
Dual pricing uses clearly communicated
payment-method prices. Eligible merchants
may offset some or all of their
out-of-pocket processing expenses
through an appropriately structured program.
Card-processing network costs still exist,
and results vary by business.
Free eligibility review
No obligation to switch
Real person reviewing your options
Local contact in St. George, Utah
Step 1 · Free eligibility review
Check your dual pricing eligibility
Tell us a little about your business. A Valued Merchant Services representative will review whether this program is suitable for your processing needs, business type, and equipment.
Your request is an inquiry, not an application or processing agreement. View our Privacy Policy .
Established 2006
Two decades helping businesses navigate payments.
A+ BBB
Reputation and accountability matter.
Local leadership
President and Co-Founder based in St. George.
Nationwide support
Solutions available to eligible businesses across all 50 states.
How the offer works
A dual pricing program starts with a clear eligibility review.
The $50/month offer is not simply a traditional credit card processing plan with every possible cost eliminated. Your transaction profile, payment methods, technology, and disclosure requirements matter.
Review pricing and compatibility
We'll examine whether separately displayed cash and card prices make sense and whether your current POS or terminal can support the setup.
Get an explanation before deciding
We'll explain the applicable program price, potential other costs, customer disclosures, and any equipment or underwriting requirements.
What we'll be clear about:
Whether the advertised program is available
to your business, which charges and
restrictions apply, and whether a different
pricing structure might serve you better.
Understanding your options
Dual pricing, traditional processing, and surcharging are not the same thing.
Understanding the difference helps protect customer trust and avoid problems caused by an improper checkout setup.
Dual pricing
A properly configured dual pricing arrangement presents applicable cash and card prices clearly, so customers understand their payment options before completing a purchase.
This is the pricing approach evaluated for the advertised program on this page.
Traditional processing
A business generally pays its card-processing expenses from the fees charged by its processor. The cost can depend on interchange, assessments, processor pricing, equipment, and other services.
For some merchants, conventional pricing may be the better choice.
Credit card surcharging
A surcharge is an additional charge associated with eligible credit card payments. It is subject to distinct rules, disclosures, and restrictions.
Credit card surcharging is not the same as a properly presented cash discount, and debit card restrictions are particularly important.
Compliance matters:
A sign alone does not make a program compliant.
Pricing presentation, eligible payment methods,
receipts, equipment configuration,
card-brand rules, and applicable laws
must all be considered before implementation.
Business fit
Is the $50/month dual pricing program appropriate for your business?
Not every merchant should use dual pricing. The right decision balances potential processing cost offsets with customer expectations and day-to-day operations.
A review may be especially useful when...
- You operate a restaurant, retail shop, salon, automotive business, or service company.
- You want to understand the total cost of accepting cards.
- Your customers can see clearly disclosed prices before paying.
- You're open to reviewing your current terminal, POS, or checkout flow.
- You want a real person to explain the options rather than guessing from an advertisement.
Another option may be better when...
- Your business depends on one all-in price with no payment-method pricing differences.
- Your software or equipment cannot support a proper dual pricing workflow.
- Your payment mix or customer expectations make the program unattractive.
- Program restrictions or underwriting requirements prevent approval.
- Your existing processing arrangement is already competitive.
Serving St. George, Washington,
Hurricane, Ivins, Santa Clara,
and surrounding Southern Utah communities,
with nationwide VMS service availability.
For broader regional payment options,
see our
St. George merchant services guide
.
People before profits
The right processing setup should come with people who stand behind it.
Valued Merchant Services has served businesses since 2006. We emphasize clear explanations, practical solutions, and personal accountability.
What business owners deserve to know
- Whether their current fees are competitive.
- What the advertised program really covers.
- Whether existing equipment can be retained.
- How pricing will appear to customers.
- Whom to contact after account activation.
Our approach to the review
- Evaluate fit before recommending a switch.
- Explain program requirements and tradeoffs.
- Discuss customer experience and equipment.
- Recommend alternatives where appropriate.
- Offer access to real people for assistance.
Meet the people behind VMS
Real names. Real roles. Real contact information.
Local accountability, backed by an established national merchant services organization.
Chris Del Grande
President & Co-Founder
St. George, Utah
St. George, Utah
Sean Ruppel
CEO & Co-Founder
Idaho Falls, Idaho
Idaho Falls, Idaho
Heather Maughan
Director of Operations
Newport, Washington
Newport, Washington
Sarah Akerill
Agent Support / General Operations
Newport, Washington
Newport, Washington
Dual pricing questions
Frequently asked questions about the $50/month program
Straightforward answers to important questions before you change how your business accepts payments.
Is unlimited credit card processing really available for $50 a month?
VMS advertises a $50 monthly dual pricing program for eligible merchants. The offer is subject to approval and exclusions. Unlimited transaction-count wording does not automatically mean every potential processing-related fee or expense is included. Ask for the complete written pricing and program terms before enrolling.
How can dual pricing reduce a merchant's processing costs?
Properly structured dual pricing displays applicable prices for different payment methods. Depending on the program and customer payment behavior, this may offset some or all of the merchant's out-of-pocket costs. Card-network costs still exist.
Is dual pricing the same as adding a credit card surcharge?
No. Proper cash-and-card price presentation differs from adding a separate credit card surcharge. Each approach has distinct rules. The proposed checkout setup must be evaluated for applicable laws, card-brand requirements, receipts, and customer disclosures.
Can customers still use debit cards?
Yes, where supported by the approved merchant account and payment equipment. However, debit-card transactions are subject to important distinctions. Credit-card surcharges generally cannot be applied to debit or prepaid cards.
Are there additional costs beyond the advertised monthly fee?
The applicable charges depend on the approved program and written agreement. Equipment, software, transaction exceptions, account services, and other fees should be reviewed before any commitment. We recommend comparing the full fee schedule, not only the headline price.
Will I need a new POS system or payment terminal?
Not necessarily. Compatibility depends on the current POS, terminal, software, processor, and how prices and receipts must be displayed. VMS can review the equipment you already use.
What if this program is not right for my business?
We can explain other options, including traditional pricing, interchange-focused optimization, a different payment setup, or remaining with your current provider. You can also request a free processing rate review .
Does VMS only offer this review to businesses in Southern Utah?
No. VMS supports eligible businesses in all 50 states. This particular campaign features personal assistance from St. George-based leadership for local and regional merchants. Program availability and conditions vary by business and location.
Am I committing to switch processors by submitting the form?
No. The form is an inquiry requesting an eligibility review. A separate application, underwriting process, and appropriate agreement would be required before activating a new merchant processing program.
Your next step
Find out whether the $50/month dual pricing program fits your business.
Submit a short request, get a review from a real VMS representative, and understand the available options before deciding whether to change processors.
*Advertised offer is subject to merchant approval, program terms, exclusions, applicable fees, payment-method and equipment compatibility, state laws, and card-brand requirements. No particular savings or processing cost offset is guaranteed.